Damn Good Advertising

I've commented in the past about how we all think we recognize effective advertising, and that we might all be fooling ourselves if we don't have the appropriate formal background. Given that, I am not sure this is a good spot, but I suspect that it is.

I also like the back story about how it was developed by a guy, who was not commissioned to do so, but he cared about the cause and loaned his creative efforts to the task for free.