Bear with me on this one.
You know there is a whole new class of "gurus" out there these days. They are experts in social media marketing. According to their claims, they know how to help entities build an electronic audience through savvy use of facebook, twitter, linked-in, blogging, search engine optimization, and the like.
A key tactic for engaging imaginary blog readers, according to this erudite group, is to write tantalizing titles. In fact, so they say, you can actually learn a lot about your audience by seeing which titles attract readership. (Note: If you are thinking about clicking away right now to conceal your morbid fascination with vomit, it is too late. I also took the expert advice of setting up some Google analytics on this blog which instantly track my reader's moves. I already know you are here.)
By the way, I did have the opportunity to clean vomit over the weekend and, as usual, I found it unpleasant. I may write a legitimate blog about it so keep an eye out and be sure to read it if it shows up again.