Tuesday, June 9, 2009

Breaking News

What is the big deal with breaking a story?

I know this is how journalists and news organizations have traditionally kept score amongst themselves but I don't think it really matters any more. All press is syndicated and available within minutes wherever you look (TV, radio, Web, email alert, etc.)

It's a good thing that they credit one another for "breaking" news but I doubt it influences the consumer at all in regards to where they get their information.

If I were in the news business, I would focus on how to package content and how to editorialize on what it means. I wouldn't spend a dime on investigative reporting.

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