Tuesday, April 7, 2009
Blue Collar Coffee
Will one of you imaginary readers please take this can't-miss business idea and implement it so that, in the future, I can get a convenient cup of coffee without going to Starbucks. The idea is simple: open up a chain of coffee shops and call the product "coffee". Not venti or grande or latte or mocha....just coffee.
In terms of delivery, the coffee should be all brewed so when some one orders it, you need only pour it in a cup and hand it over for fifty cents. The only discussion required between the customer and the cashier (that's right, no baristas at Blue Collar Coffee) will be aimed at determining how many cups are to be purchased.
In terms of training and communicating, this approach will be easy on your employees and your customers will appreciate the simplicity as well. Regardless of how they try to obscure the fact, Starbucks just sells coffee. I can't fathom the rational for making it all so complex (a process that leads to me waiting in long lines behind incredibly annoying people). After all, coffee is a "commodity". If you look that up you will learn that, when dealing in commodities, one sample is essentially identical to any other sample. There is no escaping the fact that your business will be selling the same product as Starbucks.
I know that location is everything and that the research for identifying a key retail location is both complex and expensive. I recommend you just open up shop across from Starbucks locations; they've already invested in the traffic flow studies.
Let me know when you are opening in the OC, I will be your best customer.